The Marketing Mindset

Social media influencers like Kim Kardashian are making big money online. Kim says her success comes from her daily life being exposed online. During covid videos on Tik Tok about Carole Baskins went viral. These video were being created by individuals inspired from the documentary Tiger King. Dances were created while songs were played about her whacking her first husband. The world was entertained during a bleak time.

Marketing in today’s world has drastically changed. Major companies are paying influencer to share branded campaigns online. The more followers an influencer has, the more money they expect to be paid to market this branded content. Video content is being marketed on platforms like Facebook, Twitter, Snapchat and Vine. Influencers like Andrew Bachelor are being described as Rock Stars with millions of followers. These Rock Stars have the power to promote a new brand to an every day brand.

Most of these videos are of low quality created on an iPhone. The main focus is the branded content. An Influencer may be wearing a companies clothes, or using a cooking utensil in a foodie video. The results are simple, sales. Utilizing data about online marketing, these influencers are promoting products to millions of followers instantly. Online marketing data from these campaigns show how many followers are reached and how they are engaging after they are reached. For example, are they just liking the video or are they also sharing the video to their friends? Imagine your brand logo being seen millions of times from one short video?

These hip influencers are creating ads and videos off the cuff. Their role is like a pilot flying an air plane. They are directing this new path of marketing. Never before has marketing been in the hands of eclectic digital magicians. Companies like Jimmie John are paying big bucks for their brand to be seen in influencer videos. This new form of marketing is flowing in real time from the Influencer to the followers. This form of marketing allows a company to have direct access to their desired consumer.